Free Tool
Website ROI Calculator
See what your website is currently worth — and exactly how much additional revenue a better-converting site could generate for your trade business.
Your current website
UK sole-trader trade sites typically receive 300–2,000 visitors/mo (Pie Heart Studio). Where are you now?
UK average is 4.1% (Electroiq/Statista). Local trades with urgent intent often hit 3–5%. Below 2% = significant room to improve.
Boiler service ~£150 · bathroom fit ~£2k · extension ~£20k+. Use your most common job type.
Tradespeople with strong reviews and fast response times typically close 35–55% of enquiries.
Website improvement scenario
A study of 396 businesses found an average 47% conversion uplift after a strategic redesign (New Perspective Studio / Berlew.co.uk). Conservative estimates use 15–25%.
Professional UK trade sites: £1,000–£3,000. Growth-focused builds with SEO: £2,000–£5,000 (Veon Media, JustClickGo).
20–25% is a realistic conservative target. Sites with poor UX or no mobile optimisation often see 30–50%+ uplifts (ACS Creative, Rewebly).
Data sources
- · UK avg website conversion rate 4.1% — Electroiq / Statista, 2025
- · Local trade CVR 2–5% — Ruler Analytics 14-industry study, 2025
- · 47% avg CVR uplift post-redesign — New Perspective Studio study, 396 businesses
- · Conservative redesign uplift 15–25% — ACS Creative benchmarks, 2025/26
- · UK trade website cost £1k–£3k — Veon Media, JustClickGo, 2026
- · Small trades receive 300–2,000 visitors/mo — Pie Heart Studio, 2025
- · Payback period 3–18 months — SaskWebs redesign ROI study, 2026
Your current website performance
Monthly enquiries
10
at current CVR
Monthly jobs won
4
at 40% close rate
Revenue per visitor
£6.40
every visit is worth...
Monthly revenue
£3,200
£38,400/yr
After a +25% conversion improvement
New conversion rate: 2.50% (was 2.0%)
Year 1 revenue uplift
£9,600
on a £1,995 investment
This models conversion rate improvement only — it doesn't include the additional organic traffic that a well-built, fast-loading site typically generates through improved SEO performance.
Why most trade websites leave money on the table
Traffic isn't the problem. Most trade sites are sitting on untapped revenue — the visitors are there, but the site isn't converting them.
of users won't return
After a poor website experience, 88% of users won't revisit — meaning every bad impression is a permanent loss. (Source: HubSpot)
UK avg. conversion rate
UK websites average 4.1% conversions — significantly higher than the global 2.35% average. If you're below 2%, you're well behind the benchmark. (Source: Electroiq / Statista, 2025)
avg CVR uplift after redesign
A study of 396 businesses found average conversion rates rose from 2.3% to 3.4% after a strategic redesign — a 47% improvement. (Source: New Perspective Studio)