Free Resources
Tools built for trade businesses
Every tool here is built on real UK data — CITB, ONS, Checkatrade, and live search volumes. No marketing fluff. Just numbers that help you make better decisions about where to invest in your business.
Interactive tools
Data visualisations and interactive experiences that show you something you can act on.
Trades Opportunity Map
See who's searching — and not finding you
Enter your postcode and trade to see real Google search demand across 80+ UK postcode districts. Adjust sliders to see what that unmet demand is worth to your business in monthly and annual revenue.
Coming soon
Google Map Pack rank checker
See where you appear (or don't) for your local searches
ROI calculators
Adjust the numbers to your situation. See exactly what investing in your online presence could return.
SEO ROI Calculator
Estimate organic traffic, leads & revenue
See how much organic traffic, leads, and revenue SEO could realistically deliver for your trade business — based on real UK keyword data and search volumes.
Website ROI Calculator
Find out what your website is really worth
Find out what your current website is worth — and exactly how much additional revenue a better-converting site could generate. Uses real UK conversion benchmarks.
Coming soon
PPC vs SEO cost comparison
See the true long-term cost of paid ads vs organic
Why these tools exist
Most agencies hide the numbers.
We show you everything.
We built these tools because we're tired of tradespeople being sold digital marketing on vague promises. Every tool here uses public data — CITB, ONS, Checkatrade — so you can see the opportunity yourself before you spend a penny with us.
If the numbers don't stack up for your area, we'll tell you that too. We'd rather lose a sale than take money from someone who won't see a return.
All tools are free, forever
No email required. No trial. No upsell gate. Use them as many times as you like.
All data is cited and verifiable
Every figure comes from CITB, ONS, Checkatrade or live Google search data. Sources listed on every tool.
Built by people who understand trades
We only work with trade businesses. These tools reflect how the trade market actually works, not generic marketing theory.