Free Tool
SEO ROI Calculator
See exactly how much organic traffic, leads, and revenue SEO could realistically deliver for your trade business — based on real UK search data.
Select your trade to load typical benchmarks
Typical small tradesman: 10–25 local service + location keywords
UK local trade terms typically range 100–1,500/mo depending on city size
Position 1 ≈ 28% · Position 3 ≈ 8.5% · Position 5–10 ≈ 2–5%
Urgent local trades (emergency plumber etc.) often hit 5–10%
UK trade jobs: boiler service ~£150 · bathroom fit ~£2k · extension ~£30k
Trades with strong reviews typically close 35–55% of enquiries
Typical keywords — Plumber
Your estimated results
Monthly traffic
468
organic visitors
Monthly enquiries
23
calls & form fills
Jobs won / month
10
booked from SEO
Monthly revenue
£6,500
£78,000/year
Annual revenue potential
£78,000
Equivalent PPC cost
What you'd pay in Google Ads to buy the same traffic
Once you rank organically, that traffic is free. SEO pays you back month after month — PPC stops the moment you stop paying.
How we turn these numbers into reality
The calculator shows your potential. We have a proven process for getting trade businesses there.
Keyword & Competitor Research
We identify the exact search terms your ideal customers use in your service area — and find the gaps your competitors have missed.
On-Page & Technical SEO
We build or optimise service pages, structure your site for Google, and fix technical issues that are silently holding you back.
Local Authority & Reviews
We build your local citations, optimise your Google Business Profile, and put a review strategy in place that compounds over time.